MOSAIC HANNAM OPENING

CMR creators joined the opening of Matin Kim MOSAIC Hannam, hosting an on-site Instagram Live that captured the atmosphere in real time. Through casual walk-throughs and interviews, CMR talent shared their outfits, styling choices, and first impressions of the space.
The live format naturally introduced the store layout and featured products while allowing viewers who couldn’t attend to experience the opening remotely. This real-time coverage also helped spread awareness of the launch, contributing to early brand exposure, engagement, and customer visits.