INSANE GARAGE
TANK DROP
INSANE GARAGE is a men’s fashion brand known for its bold and experimental aesthetic. To support the brand’s first womenswear launch and the release of its new "TANK" product line, CMR executed a campaign-style Reels series. The content was designed to highlight the unexpected edge of the new lineup while staying true to INSANE GARAGE's core identity. Seeding the product to a curated group of creators added an extra boost to visibility and conversion. By leveraging this strategic content format, the campaign helped drive both awareness and sales during a key launch period.
