HOUSE NEVER DIES POP-UP

For the HOUSE NEVER DIES pop-up at EMPTY Seongsu, CMR talent brought the brand to life through a reimagined street-forward narrative. Our creators introduced the brand to a wider audience with a distinct visual mood, translating its identity into culturally resonant content.
CMR talent @NSWYUNGJUNE led the casting, creative direction, and production of the Reels content. By building a crew-based community aligned with the brand’s street ethos and presenting elevated styling and aesthetics, the project reinforced and amplified the brand’s core identity.