CAMPAIGN
GENTLE MONSTER X
OVERWATCH 2

The GENTLE MONSTER x OVERWATCH 2 campaign, shot in Seoul, starred CMR talent LILY and YEIN! We also collaborated on dance reels featuring custom filters as engaging activations on Instagram. This campaign merged the worlds of fashion and gaming, creating a dynamic experience that resonated with fans and followers alike.

CAMPAIGN
GENTLE MONSTER X
OVERWATCH 2

The GENTLE MONSTER x OVERWATCH 2 campaign, shot in Seoul, starred CMR talent LILY and YEIN! We also collaborated on dance reels featuring custom filters as engaging activations on Instagram. This campaign merged the worlds of fashion and gaming, creating a dynamic experience that resonated with fans and followers alike.